Shaping Tomorrow: How Gen Z and Millennials View Charitable Giving is a quantitative and qualitative study of over 1,000 people.
Of the Millennial respondents, which had an average income of $98K, 87% made a financial donation in the past year.
Women are more likely than men to want to make an impactful change to a cause and demonstrate their family's values.
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Senay Ataselim-Yilmaz, Chief Operating Officer, Turkish Philanthropy Funds, writes that philanthropy often solves the very problems that stems from market failure. Some social issues, however, cannot be tackled by questioning the return on investment.